Bella’s task flow represents that of someone creating an account for the first time! Following her specific needs, Bella will also browse cameras by their brand in search of an affordable digital Canon for her class. Knowing that she needed a digital camera, friends recommended a Canon to her. This allows her to narrow down her search by brand. Being a college student, saving money, she also narrows her search to lower-priced listings. After viewing the seller's profile, she adds the camera to her cart and easily purchases it for delivery.