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Graphic design | Brand identity
Born from a love for cafes and parrots, Squawk’s is a fictional parrot cafe located in the heart of downtown Chicago.
Focusing on inclusion, education, and exploration, Squawk’s provides guests with an invaluable casual dining experience
Logo & Identity
Inclusivity
Parrots are special, delicate creatures. There are hundreds of different species, each unique in its own right. As such, Squawk’s focuses on being an inclusive environment. This means appealing to both humans and parrots alike, incorporating as many ways as possible to be inclusive. Further, this is represented in the sketching process, as the word mark incorporates imagery. Education
As a common household pet, parrots are often sold to people who are unaware of their specific needs. A mission of Squawk’s is to educate and inform everyone. With an in-person aviary, classes, and tours, education is accessible to all! Educational factors are highlighted in the menu, which shows how guests can adopt a happy, healthy parrot!
As a common household pet, parrots are often sold to people who are unaware of their specific needs. A mission of Squawk’s is to educate and inform everyone. With an in-person aviary, classes, and tours, education is accessible to all! Educational factors are highlighted in the menu, which shows how guests can adopt a happy, healthy parrot!
Compassion
In every person lies the ability to show compassion for all beings, parrots includeded. At Squawk’s , showing compassion for all is a requirement. This is reflected in the calm, pleasant appearance of the cafe’s aesthetics, and usage of
In every person lies the ability to show compassion for all beings, parrots includeded. At Squawk’s , showing compassion for all is a requirement. This is reflected in the calm, pleasant appearance of the cafe’s aesthetics, and usage of